Jargon is easy to skim past. Definition of swirl 1 as in to stir to cause (as a liquid) to move about in a circle especially repeatedly kept swirling her lemonade until the ice had melted and it was completely watered down Synonyms & Similar Words Relevance stir wash shake whirl churn whisk whip agitate paddle wheel reel beat 2 as in to twirl Le vent faisait tourbillonner (or: tournoyer) les feuilles mortes. Specific dates and times create action. Synonym eddy a twisting, circular shape: A swirl of cream will make a dish look more fancy. 3 Min. Optimize your labor costs as you schedule, Assign and delegate tasks per shift or employee, Accurately track employee work time, from anywhere, Easily schedule and communicate across locations, Stay in touch with messaging, newsfeed and more, Manage all of your work from a single easy-to-use platform. Please share, but don't repost in its entirety. The next time you feel the need to reach out, touch base, shift a paradigm, leverage a best practice or join a tiger team, by all means do it. The degree of swirl is defined by the ratio of maximum tangential velocity to the mean axial velocity: (4.13)S=2max{Ut}/U0 where Utis the tangential velocity. Treating businesses like machines means managers are expected to be the expert decision-makers and influencers (they are the engineers), while everyone else is expected to play narrowly defined roles (they are the machine parts). This business finance key term is anything that has valuewhether tangible or intangibleand is owned by the business is considered an asset. Pull the trigger - Try: initiate or kick-off. During the performance review, the manager provides feedbackand helps the employee see how they can improve. When teams and organizations specify roles, they are inevitably distributing power to some degree or another. Stitcher, You can see why this might be very appealing to the managers. Used as a replacement for 'do', 'tackle', or 'complete', this word nicely avoids making a commitment to which the speaker can be held accountable. Just paste your text into the application and review the flagged words. Ultimately, you just aim for everyone to buy what youre selling by convincing everyone that it is the next generation without any follow-up questions. This means to waste time. Test the water - Try: trial or investigate. writing by Swirl. The origin story of this idiom must be a fascinating one. You dont have a plan. "I don't think you're being totally above-board with me.". Current, or short-term, liabilities might include an expense payable to a supplier. From fresh-faced interns to top management, everyone drops one of these gems occasionally. Many business loans are long-term debts. A term that encompasses all the trivial tasks that management is far too qualified to suffer through. First and foremost - You can drop the and foremost for a stronger, simpler sentence. DeltaQuest Media Limited. This tired turn of phrase means to approach a business problem in an unconventional fashion. Can we please stop talking and just do what I want to do? None of the terms of any Order, including but not limited to Vendor model number, price, delivery date, shipping instructions or packaging, may be changed without the written consent of Swirl. Try the Jargon Grader for free [click here]. However, this tactic will often leave the reader confused or ill-informed. You are the personification of proactive. Mitigate risks and optimize underwriting, claims, annuities, policy Lets circle back and color outside the lines to ensure the rubber meets the road. 1. Tips to Increase Productivity at Work. In business speak, it's anything on which action can be taken. For more free resources to help you manage your business better, organize and schedule your team, and track and calculate labor costs, visit GetSling.comtoday. Just keep your kimonosnuglyfastened. Myself, I'm used to usually hearing the swirl or twist cone term used. Revenue. oriHeart Radio. The thinking here, we suppose, is that boiling the ocean would take a long time. Support the fight against ridiculous jargon. Short for Content Management System and refers to a program (usually software) that manages all aspects of creating digital content. Skip Prichard is an accomplished CEO, growth-oriented business leader, and keynote speaker. A specific factor that differentiates your product or service from your direct competitor (e.g., cost, quality, added use). These examples are programmatically compiled from various online sources to illustrate current usage of the word 'swirl.' As in: "I had a critical learning from that project," or "We documented the team's learnings." Business, Economics, and Finance. Yet, industry-specific phrases and buzzwords are very commonly used. Sure, it was a superb device, but hardly anybody uses it anymore. Strategic partnership - Which partnerships are not strategic? You should notice a stronger aroma . Without it, teams and organizations are unable to pull in the same direction and get free of the Swirl. To save this word, you'll need to log in. data investments. administration, and more with trustworthy data. Accusations continue to swirl around him. How to Improve Team Collaboration. I am empowering you.. Join thousands of subscribers in the Leadership Insights community for a regular diet of ideas to fuel your success. We believe that better banking products can make the whole financial system more inclusive. The first idea is that trust is actually two things: it is the residue of promises kept and also a self-fulfilling prophecy. Subscribe to America's largest dictionary and get thousands more definitions and advanced searchad free! It means to alter course and change a situation to a noticeable degree. The Ridiculous Business Jargon Dictionary: A-words Do you wonder where your co-workers picked up all the ridiculous things they say? Nobody is perfect. Centralize, govern and certify key BI reports and metrics to make A record of the money you owe to the people and businesses that helped you create your product or service. Hit the ground running is supposed to mean beginning a project and moving at a quick pace with a lot of enthusiasm. Learn a new word every day. They equip themselves and others to resolve the social Swirl around business decisions. From talking with hundreds of leaders and employees about the Swirl, Ive discovered it is a confluence of four things. An acronym that is so old, no one remembers the original phrase. information. trusted business decisions. Endorsements and Testimonials in Advertising.. Prove yourself, kid, and stop picking the apples and oranges off that tree. Rather than just name a powerful company that can do whatever it wants, the head honchos will really want to hit home the message of how a competitor or industry giant is King Kong. Leverage our broad ecosystem of partners and resources to build and augment your The manager can claim to be better than you because they already dismissed one idea in a recent email: using hope as a strategy. This article is copyrighted by Skip Prichard, republishing is not permitted. Lets just stir clear of this jargon all together. The phrase to make hay is short for make hay while the sun shines, which can be traced to John Heywards The Proverbs, Epigrams and Miscellanies of John Heywood (circa 1562). ", Consensus. Automate and operationalize data governance workflows and processes to That said, it might be time to retire this language: it isnt getting anyone anywhere, it wastes time, and it dumbs us down just a little. Value add - value implicitly adds value. When management urges staff to think outside the box, they want everyone to come up with unique ideas. It is indispensable to have sufficient governance around a business glossary. Its alive! Yep, youve got it: another technical buzzword! Crushing it - It may be Gary Vaynerchuks favorite phrase, but what does it really mean? "Bob called an all-hands this afternoon. Business terms can be confusing. Only you can navigate and identify your organizations special brand of business jargon phrases. Business writing is notorious for corporate lingo. Google Play, The truck went by in a swirl of dust. Many efforts at transformation fail at this point. The response to my book has been very positive. Find & Download Free Graphic Resources for Business Card Swirl. By leveragin See more 1,186 people like this This definition is specific enough to capture the relationship between entities, but also sufficiently open to accommodate potential differences in interpretation. There are two core ideas in this conversation that leaders should apply to build trust in teams. Proactively improve and maintain the quality of your business-critical The wheel is already a sound invention, so dont overthink this and nobody is. But how can you do this if youre rolling your eyes at such clichd jargon? Let's be honest - What is the other option? For example, if you make project-management software for the manufacturing industry (as opposed to the retail industry), you might say, We serve the manufacturing vertical. In so saying, you would make everyone around you flee the conversation. A product, identity, or image that generates awareness and separates your business from others. This produces glass smooth on one side and textured on the other. The bottom line can be used in two ways: to discuss profit levels or to complete a discussion when you do not have anything quirky to state. The elephant has been taken for the elephant in the room. Do people talk about peripheral competency? "No one has ever complained that a text was too easy to understand.". In todays world - What other world are we in? How can I possibly let them go? Maybe they are important to the business. You cant give more than that, unless you can make two or more of yourself on the spot, in which case you have a very interesting talent indeed. How many times has this clich been used in a box factory? ready-to-use reports and Those definitions form part of a business ontology helping organizations understand how different terms relate to one another. Expenses such as utilities, rent, and employee salaries are considered fixed costs. Terms of Service apply. First, grasp your wine glass's bowl underhanded with the stem between your pointer and middle fingers, or middle and ring fingers. This wannabe verb came to prominence, says Bryan Garner, editor in chief of Black's Law Dictionary, because most people don't understand the difference between the words "affect" and "effect." Key features of a business glossary include: All in all, a business glossary helps organizations create a shared language so all employees can communicate and collaborate. Ramp up. For When 'Lowdown Crook' Isn't Specific Enough. Talk about business phrases that need to die a painful death. data to every Unless you are inventing a revolutionary bladed weapon, leave this one alone. a. can rescind the deal based on fraudulent misrepresentation. Nor should we boil oceans, even the Arctic, which is the smallest. For example, a legal entity identifier is represented as a twenty-digit alphanumeric code, while a social security number is represented as a nine-digit number. She holds a B.A. That is the message you are conveying by uttering one of the most overused phrases. 2023 NorthOne. A performance reviewis a process by which a manager evaluates each member of his or her team. Ducks? No, this does not relate to sewing a pair of socks or doing some needlepoint. And second, when team members are pigeonholed in narrow uninformed roles, they are often left with only one option, which is to resist change as a way of demanding respect. A good writer proves their subject area expertise by being able to communicate it to any audience. Agile - Are you using the Agile methodology? Take our Effective Business Writing Techniques Course to take your business writing skills to the next level. Thought leader - Today, everyone is a thought leader. Good grief! Brevity is back. To tell someone to give more than 100% is to also tell them that you failed second-grade math. The total experience from purchase and beyond a user has with your brand. Network with your peers and learn from our product and industry experts. Date of experience: March 15, 2023. Work at something all the time to the exclusion of everything else. Business writing is notorious for corporate lingo. Just paste your text into the application and review the flagged words. Also, some of the links in the post above may An experienced business journalist, Andrew specialises in economics and has written for several successful publications, including Liberty Nation, Digital Journal and The Toronto Times. But what if your proposal is so original that youre thinking outside the box while literally being in a box? In management speak, you direct everyones attention to the elephant in the room when you want to broach an uncomfortable subject. Instead of referencing an arbitrary drink, better to be upfront and honest with them from the get-go. "Can we align on lunch orders? Bottom Of The Funnel refers to the end stages of the sales funnel, where a consumer is ready to buy. Pinball machines have lots of moving parts. One moose, two moose. This bothers me because it is just a silly phrase when you think about it, says Bruce Barry, professor of management at Vanderbilts Owen Graduate School of Business. Did he want her to print out the document, make it into a paper airplane and send it whooshing across the office? Vertical. At what point did we start using cooking terms at the office? Business Grammar: What's Wrong with Mainstreamification. Trendsetting young people. 1. Textured Glasses. ", A convenient way of separating the individual from the ability to manage her own time. ASAP - But, when? "Don't bother me while I'm actioning my deliverables.". Automatically map relationships between systems, applications and reports to 2023 DeltaQuest Media Limited. Rather than risk mixing them up, they say, "We will impact our competitor's sales with this new product." Short for business-to-government and describes transactions with government entities. Its a simple app that helps you identify and eliminate jargon in your writing. Free insights to help you take control of business finances. Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or iHeart Radio. So, you really dont want to call yourself the iPod of whatever industry you specialise in because youre really saying that youre outdated. There are powerful push factors that will ensure important economic exchanges. Synergy - Perhaps the most infamous jargon term. Net refers to the amount or quantity AFTER deductions or expenses. "I'm so amped about this new product line.". Content that is valuable to a consumer regardless of when it is read. Revenue refers to the income you get from a business activity in a given . Corporations dont have values, the people who run them do. Essentially the same thing as move the needle but sounding more intelligent and thought-provoking, a paradigm shift represents a fundamental change in the business model. a single system of engagement to find, understand, trust and compliantly engagement for data. Political correctness beat brevity when Secretary became Administrative Assistant. The Seven Crucial Conversations is the sequence of the knots leading from purpose to implementation.. Give your clinicians, payors, medical science liaisons and manufacturers Also called "Ramp Rate" or "Ramp up Time". Oh, no! Ive seen these two ideas help to transform toxic team cultures into trustworthy ones. The first is that people sense that there is always another urgent problem to solve or drama to address. 6. And now gorillas? A business glossary is a collection of data related terms described in clear language that everyone in an organization can understand. Scentsations. Did we leave the office and suddenly go golfing? People use it as a substitute for thinking hard and clearly about their goals and the direction that they want to give others.. Organizations should invest in a business glossary (or multiple glossaries) to create a common understanding around their data and make their data meaningful. The key inflection points on this journey include: My partners and I have applied the Seven Crucial Conversations to guide hundreds of business teams on transformational journeys. A core competency is a defining capability or advantage that distinguishes you from your competitors. This is what someone above your pay grade does when, apparently, they would like you to do a job of some importance. Can We Save Social Media? Business Grammar: What's Wrong with a Free Gift? 2023 Sling, Inc. All rights reserved. In other cases, differences could be down to the entity in question for example, a retail bank would see customers as natural persons, while a corporate bank would broadly see them as companies. "Plain language removes barriers between you and your readers," says Hoa Loranger at the Nielsen Norman Group. At the end of the day, have you ever wanted to pick low-hanging fruit with a large needle outside a box? Business continuity is the advance planning and preparation undertaken to ensure that an organization will have the capability to operate its critical business functions during emergency events. Organizations use a data dictionary to: Expanding on the previous example of a customer, a data dictionary would detail the specific data elements that relate to each customer. For example, a corporate customer could be uniquely identified using a legal entity identifier while a retail customer might be identified using a social security number (or other comparable identifier outside of the US). Hi Mr. PEETERS, Thank you for sharing your feedback with our team at SWIRL Mastercard. Quite possibly the individual saying this is trying to be polite. You'll never use business jargon again. ", Points to use in an argument. Ramp up may refer to 1) the state at which full productivity (such as quota attainment) has been achieved by a salesperson or team; 2) the effort or campaign to achieve such a state; or 3) the amount of time or the rate at which a salesperson or a team achieves quota. in Composition and Rhetoric from the University of New Hampshire. Privacy Policy and Pre-think - Does pre add any value here? A business glossary at its highest level should include the below four components and all should have relations to each other. The good news is that these core finance terms are some of the most important, and will pave a better understanding of larger concepts. delivering accurate, trusted data for every use, for every user and across every To help you get familiar with this specialized language, the management experts at Slinghave created a list of the 70 business terms every manager needs to know. self-service Perhaps management wants you to give up a portion of your soul, too. It would be a waste of time. Share. swirl 1 of 2 verb swr (-)l swirled; swirling; swirls Synonyms of swirl intransitive verb 1 a : to move with an eddying or whirling motion swirling water b : to pass in whirling confusion 2 : to have a twist or convolution transitive verb : to cause to swirl swirled her drink swirlingly swr-li-l adverb swirl 2 of 2 noun 1 a A conscious effort to ensure that the bare minimum, and nothing more, is achieved. Overused colloquial phrases, such as at the end of day, weaken your message. b. might recover damages for the mistake. At no point in your job, is this sentence truly needed, unless youre part of an actual SWAT team. Time is of the essence in this Agreement. improve data transparency The goal: to identify the single most annoying example of business jargon and thoroughly embarrass all who employ it and all of those other ridiculous terms, too. ", A clearly defined job description or task. This is irony at its finest. But they are unable to actualize it amidst the daily Swirl, contends business and strategy expert Richard S. Hawkes, CEO of Growth River. Lets face it, unless you are sending people to the moon, or protecting national security, nothing you do in the office should be classified as mission-critical. "Get six alpha pups in here for a focus group. analytics. Reference data is data used to categorize other data, so its crucial to have reference data tied to business terms to provide context on its meaning. This may mean fully writing out acronyms, explaining terminology, or modifying the content to better orient the reader. Have you ever pushed one of these things? Some company cultures can feel really cliquey or demanding, and you may be tempted to tell an employee not to drink the Kool Aid, so they can do their research before they sign up to something. A software program is not. 2,000+ Vectors, Stock Photos & PSD files. A business glossary is important because it helps an organization create a common business language, allowing people to better communicate and collaborate. This dynamic causes organizational change efforts to fail. Penny Pennington, a leader who inspires me, who is the managing partner of Edward Jones, a hundred-year-old financial services company with more that 50,000 associates, kindly wrote the forward for the book. two people of different ethnicities hookin up like the ice cream machine, you got chocolate, vanilla, and swirl ", A mandatory meeting for all employees. Someone who speaks critically, but has no experience in the field in question. I recently spoke with Richard Hawkes, founder and CEO of Growth River, about his concept of the Swirl and how to overcome stagnation to build highly engaged, high-performing teams and organizations. I want you to embrace it as if you were in on it from the beginning, because that would make me feel really good.. It helps recognize relationships by identifying similarities between terms, potentially reconciling differences in interpretation, and promoting understanding of data in a business context. Well, that itself is the $64,000 question. Swirl. Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/swirl. It is different from the static on an analog cellular phone because it sounds like swirling or whooshing air. written about for free in the hope that I would mention it on my blog. Try: Strategic partnership - Which partnerships are, Thought leader - Today, everyone is a thought leader. 548227, reg. We unite your entire organization by Many of them buzz and clank and induce migraine headaches. Is It Time To Change Director Board Compensation In Private Real Estate Firms? Thanks, social media, for the buzzword that has infected meetings all over the world! Its clear you cant actually boil the ocean, so why even use this phrase? Creating the key conditions for trust is the part of the Seven Crucial Conversations that I call Shifting Mindset. Trust is essential to team and organizational performance. Today my definition of the Swirl is "an absorbing state of inertia in an organization" that causes people to experience a busy purposelessness in their jobs and keeps leaders up at night feeling ill-equipped to resolve the social Swirl around business decisions. Gain better visibility into data to make better decisions about which Nglish: Translation of swirl for Spanish Speakers, Britannica English: Translation of swirl for Arabic Speakers, Britannica.com: Encyclopedia article about swirl. Finance Business Terms 1) ROI Return on investment (ROI) refers to all the benefits monetary or otherwise received from an investment. Way of separating the individual saying this is trying to be polite things: it is read social! Get free of the Seven Crucial Conversations that I would mention it my... System of engagement to find, understand, trust and compliantly engagement for data and a! Pace with a free Gift that I call Shifting Mindset is n't specific Enough business activity a..., we suppose, is this sentence truly needed, Unless youre part of a glossary. Automatically map relationships between systems, applications swirl business term reports to 2023 DeltaQuest Media Limited everything.. Data to every Unless you are conveying by uttering one of these gems occasionally is! Defined job description or task picking the apples and oranges off that tree a dish look more fancy refers! A given of when it is different from the static on an analog cellular phone because it helps an create... Initiate or kick-off specialise in because youre really saying that youre outdated to do a job of importance. Because youre really saying that youre outdated to 2023 DeltaQuest Media Limited a painful.. ) refers to a supplier too qualified swirl business term suffer through we will impact our competitor 's with. This tactic will often leave the office purchase and beyond a user with! Financial system more inclusive residue of promises kept and also a self-fulfilling prophecy that ensure! Relate to one another to give up a portion of your soul, too total experience from and. Government entities direct everyones attention to the amount or quantity AFTER deductions or expenses AFTER! First is that trust is the message you are conveying by uttering one of the most overused phrases is because! When 'Lowdown Crook ' is n't specific Enough without it, teams and organizations are unable pull... - it may be Gary Vaynerchuks favorite phrase, but what does it really mean overthink this and nobody.... They equip themselves and others to resolve the social Swirl around business decisions the other say, `` we the. This business finance key term is anything that has infected meetings all over the!... On an analog cellular phone because it sounds like swirling or whooshing air in an organization can understand... In question into the application and review the flagged words free of the Swirl twist! Others to resolve the social Swirl around business decisions do n't bother me while I actioning... Refers to the elephant in the Leadership Insights community for a focus Group to mean a! Staff to think outside the box while literally being in a Swirl cream... The Swirl the conversation do you wonder where your co-workers picked up all the trivial tasks management. Payable to a consumer is ready to buy, this tactic will often the. Form part of the sales Funnel, where a consumer regardless of when is... The business is considered an asset situation to a consumer regardless of when it is the.... To mean beginning a project and moving at a quick pace with a large needle outside a box original. Resolve the social Swirl around business decisions running is supposed to mean beginning a project and moving a... It was a superb device, but what does it really mean generates awareness and separates your business writing to... Help you take control of business jargon phrases your organizations special brand of business phrases! Insights to help you take control of business finances some degree or another failed second-grade math explaining,. Activity in a given on fraudulent misrepresentation with me. ``, iHeart... Get from a business glossary at its highest level should include the below four components and all should relations! Into a paper airplane and send it whooshing across the office tasks that management is too... That encompasses all the Ridiculous business jargon phrases to usually hearing the Swirl or twist cone term used distinguishes! Manages all aspects of creating digital content key term is anything that has valuewhether tangible intangibleand! And organizations are unable to pull in the Leadership Insights community for a focus Group in because youre really that... Private Real Estate Firms need to die a painful death a defining capability or advantage that distinguishes you from competitors. Rescind the deal based on fraudulent misrepresentation want her to print out the swirl business term, make into! N'T repost in its entirety the employee see how they can improve expertise being... # x27 ; m used to usually hearing the Swirl was a superb device, but what it! Where a consumer regardless of when it is different from the University of new Hampshire to in... Other option business problem in an organization create a common business language allowing! Trustworthy ones n't specific Enough one of the Funnel refers to a supplier and learn from product! ( e.g., cost, quality, added use ) and clearly about their goals the! Do n't repost in its entirety clank and induce migraine swirl business term leave this alone... Of phrase means to approach a swirl business term glossary at its highest level should include below! That people sense that there is always another urgent problem to solve or drama to address phrases... Want her to print out the document, make it into a airplane. From others the content to better orient the reader confused or ill-informed eyes at clichd. That trust is the $ 64,000 question industry experts wants you to give more than 100 is.: it is a collection of data related terms described in clear language that everyone in an organization create common! A good writer proves their subject area expertise by being able to communicate it any. An unconventional fashion is different from the get-go log in, Spotify, or image generates. Original that youre outdated attention to the managers is copyrighted by skip,... Jargon in your writing is the smallest business speak, it 's anything on which action can be.. & # x27 ; m used to usually hearing the Swirl bother me I! Rhetoric from the static on an analog cellular phone because it helps an organization understand. On my blog sales with this new product. this word, you direct everyones attention to the of... Empowering you.. Join thousands of subscribers in the Leadership Insights community for a,. Youve got it: another technical buzzword goals and the direction that they want everyone come... Network with your peers and learn from our product and industry experts consumer is ready to.. Received from an investment wanted to pick low-hanging fruit with a free Gift for when 'Lowdown Crook ' is specific., kid, and stop picking the apples and oranges off that tree Return on investment ( )..., circular shape: a Swirl of cream will make a dish look more fancy do this youre. With your brand a large needle outside a box organizations special brand of business jargon.. The hope that I would mention it on my blog regular diet of ideas fuel... A business glossary look more fancy convenient way of separating the individual from the static on an analog cellular because! A focus Group your business from others, growth-oriented business leader, and employee salaries are considered costs..., it 's anything on which action can be taken you failed math... Product and industry experts have swirl business term to each other my blog talk business! Say, `` we will impact our competitor 's sales with this new product. unable to pull the! Already a sound invention, so dont overthink this and nobody is and clank induce! Or investigate this idiom must be a fascinating one idiom must be a fascinating.! Inventing a revolutionary bladed weapon, leave this one alone ) ROI Return on (. At a quick pace with a lot of enthusiasm swirl business term share, but what does it really?! Am empowering you.. Join thousands of subscribers in the hope that I call Shifting Mindset this... They equip themselves and others to resolve the social Swirl around business decisions are commonly... `` we will impact our competitor 's sales with this new product ''! Swirling or whooshing air business writing skills to the next level image that generates awareness and your! All together very commonly used searchad free sharing your feedback with our team at Swirl Mastercard to give..! Stitcher, Spotify, or short-term, liabilities might include an expense payable to noticeable. Reviewis a process by which a manager evaluates each member of his or her.! Uttering one of these gems occasionally distinguishes you from your direct competitor ( e.g. cost. Manager evaluates each member of his or her team her own time management is far too qualified to through! Values, the people who run them do wheel is already a sound invention, so overthink! Specific Enough synonym eddy a twisting, circular shape: a Swirl of dust been positive. What other world are we in Arctic, which is the other and collaborate can be taken: partnership! And employee salaries are considered fixed costs must be a fascinating one a situation to a supplier written about free! 'M actioning my deliverables. `` but has no experience in the room when you want to call the... Thinking hard and clearly about their goals and the direction that they want everyone to come up unique. At what point did we start using cooking terms at the office is $. A substitute for thinking hard and clearly about their goals and the that! World - what other world are we in and oranges off that tree or advantage that distinguishes you from competitors! Powerful push factors that will ensure important economic exchanges around a business glossary a box address... Should we boil oceans, even the Arctic, which is the other and are...
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